1131.经济学人-What Tesla can learn from Ford-7（完结）
Soft power
More surprising even than the charging deal is Ford’s decision to continue relying on outside partners for a lot of in-car software.
This flies in the face of received wisdom in the industry, according to which things like infotainment systems, from satellite navigation to music streaming, will increasingly determine the car-owning experience, differentiate car brands and generate revenues from new services.
Tesla does not accommodate Apple’s CarPlay and Google’s Android Auto platforms, which connect motorists’ smartphones to their cars’ dashboards.
GM?recently declared that it would ditch CarPlay and Android Auto and come up with its own better system.
Mr Farley sees the need to keep control of computer programs in critical areas such as safety and security. But he accepts that Ford has lost the battle for the cockpit to big tech.
There are signs that some incumbents may be becoming more clear-eyed about their limitations. On June 8th?GM?announced it had made a similar charging arrangement with Tesla.
More would probably benefit from greater realism about their software prowess.
Stick to what you do well and leave the rest to others is a lesson that many of Ford’s rivals could usefully learn.
这是《经济学人》2023年6月刊的一篇文章'What Tesla and other carmakers can learn from Ford'第8、9段。
0
'Soft power'是文章的副标题，译作：软实力
1
比充电合作更令人惊讶的是福特决定依赖外部伙伴提供大量的车内软件。
2
flies in the face of：与…相反；与…背道而驰
infotainment：咨询娱乐节目
这与业界公认的智慧背道而驰，从卫星导航到音乐流媒体，这些娱乐系统的智慧将越来越决定拥有汽车的体验，可以区分不同品牌以及从新服务中获得收益。
3
特斯拉就不适配苹果的CarPlay以及谷歌的Android Auto平台，这些可以将驾驶员的智能手机连接到他们的仪表盘上。
4
ditch：摆脱；抛弃
come up with：提出
通用汽车近期宣称将会放弃CarPlay和Android Auto，并且提出自己的更好的系统方案。
通用汽车公司（General Motors Company，GM）成立于1908年9月16日，2022年营收1567亿美元，自从威廉·杜兰特创建了美国通用汽车公司以来，通用汽车在全球生产和销售包括别克、雪佛兰、凯迪拉克、GMC及霍顿等一系列品牌车型并提供服务。
5
cockpit：驾驶舱
Farley先生看到了在一些关键领域（如安全和保护）需要掌控的电脑程序。但是他承认福特在驾驶舱的斗争中输给了大科技企业。
6
incumbents：现任；在职者
有迹象表明，一些现任者可能越来越清楚自己的局限性。6月8日，通用汽车宣布与特斯拉达成了类似的充电协议。
7
更多的人可能会受益于他们对软件能力的更现实的认识。
8
坚持自己擅长的事情，把剩下的留给别人，这是福特的许多竞争对手可以学到的一个经验。
词汇
flies in the face of：与…相反；与…背道而驰
come up with：提出
ditch：摆脱；抛弃
cockpit：驾驶舱
incumbents：现任；在职者
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- 原文链接：https://page.om.qq.com/page/OIZHzr4xp5QW_BZ5z8ttUeKw0
- 腾讯「腾讯云开发者社区」是腾讯内容开放平台帐号（企鹅号）传播渠道之一，根据《腾讯内容开放平台服务协议》转载发布内容。
- 如有侵权，请联系 cloudcommunity@tencent.com 删除。
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